WE LOSE MONEY
BUT WE DO IT AT SCALE
Big brain · Template
Startup Math
TAM: EVERYONE over REVENUE: TWO FRIENDS is the joke of a market size slide with no line connecting it to the product. The rays expand outward like a forecast, so the punchline feels like the only measured point in the image. Change the numbers to match your own worst pitch.
Opens in the editor with both captions filled in. Free exports a 1080 px PNG and a GIF with a small FunnyHub credit; Pro unlocks 2160 px and no credit. Nothing is uploaded.
What this template actually looks like
A turquoise field (#7DE0D0) holds sunburst rays fanning from the top-left corner in soft dark wedges, with a rose circle at the lower right and an inset frame. The pattern is clean and retro, like a chart from a deck that only needed one number to look healthy. No graph or calculator appears in the file.
Use it in founder chats, startup meme accounts or a friendly reply to an over-optimistic projection. It works best when everyone in the thread knows the difference between TAM and revenue. Avoid it in a thread with an actual investor.
Put a real number in the top line and an absurd one in the bottom, and the joke writes itself. If you are not a startup, swap TAM for “AUDIENCE” and the meme still works for a newsletter or a side project. Keep the digits short so the rays stay dominant.
How to use it
- Open Startup Math from the template list.
- Keep the first line as the plain statement of the numbers.
- Make the second line the justification, delivered with confidence.
- Export a PNG for the deck review, or a GIF for the all-hands.
Five captions you can copy
TAM: EVERYONE / REVENUE: TWO FRIENDSTHE MARKET IS HUGE / THE PRODUCT IS NOTFORECAST: HOCKEY STICK / REALITY: FLAT LINEWE ARE PRE-REVENUE / BY DESIGNRUNWAY: 18 MONTHS / CONFIDENCE: 3 WEEKS
The template loads with “WE LOSE MONEY” and “BUT WE DO IT AT SCALE” already placed. Both lines stay inside the safe area, and you can drag either one on the canvas. Need more lines? Browse the caption library.
Sizes and where to post it
Native square 1080 × 1080 px for X, LinkedIn and Slack. If you post to LinkedIn, 1200 × 627 keeps the rays readable but crops the circle, so square is better. Instagram feed uses the native 1080 px file.
Every export happens on your device: the editor draws the frame on a canvas, and neither the artwork nor your captions are uploaded. Free exports a 1080 × 1080 PNG and a 720 px GIF with a small corner credit; Pro exports 2160 × 2160 PNGs and GIFs without the credit.
Full per-platform numbers are in the meme size cheat sheet, and the GIF walkthrough covers motion, looping and file size.
