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The Big Idea meme template artwork I HAVE A PLAN THE PLAN HAS OTHER PLANS

Big brain · Template

The Big Idea

THIS WILL CHANGE EVERYTHING over IT CHANGED NOTHING is a full product cycle in two lines. The bold diagonal stripes make the poster look like a launch slide, so the bottom line reads as the quarterly review. Swapping “everything” for a smaller noun makes the joke quieter and often funnier.

Opens in the editor with both captions filled in. Free exports a 1080 px PNG and a GIF with a small FunnyHub credit; Pro unlocks 2160 px and no credit. Nothing is uploaded.

What this template actually looks like

A lime field (#D8FF62) is crossed by wide navy-ink diagonal stripes at 24 degrees, with two thin periwinkle stripes and a periwinkle rounded square at the lower right, all inside a border. The palette is loud and confident, which is exactly how a bad idea sounds at 1 a.m. before anyone writes down the numbers.

Post it after a brainstorm, in a startup group or in reply to an overconfident pitch. It also fits personal projects that lasted one weekend. Keep it aimed at the idea, not at the person who said it.

Name the idea and the person who had it at 1 a.m. If the project actually shipped, use “IT SHIPPED / NOBODY NOTICED” instead. The bold stripes suit a confident first line, so avoid hedging words like “maybe” in the setup. Keep the second line under four words so it reads like a verdict, not a summary.

How to use it

  1. Choose The Big Idea in the editor.
  2. Keep the first line confident and short.
  3. Set the second line to the plan the first plan did not mention.
  4. Export a PNG for the person who talked you into it.

Five captions you can copy

  • THIS WILL CHANGE EVERYTHING / IT CHANGED NOTHING
  • BIG IDEA / SMALL FOLLOW THROUGH
  • THE PITCH WAS GREAT / THE SPREADSHEET SAID NO
  • WE WILL SHIP MONDAY / IT IS TUESDAY, NEXT YEAR
  • REVOLUTIONARY / UNTESTED

The template loads with “I HAVE A PLAN” and “THE PLAN HAS OTHER PLANS” already placed. Both lines stay inside the safe area, and you can drag either one on the canvas. Need more lines? Browse the caption library.

Sizes and where to post it

1080 × 1080 px is native for Instagram and messaging. X at 1200 × 675 preserves the stripe angle; keep both lines in the centre. The same artwork scales to 1600 × 900 for a slide without losing the pattern.

Every export happens on your device: the editor draws the frame on a canvas, and neither the artwork nor your captions are uploaded. Free exports a 1080 × 1080 PNG and a 720 px GIF with a small corner credit; Pro exports 2160 × 2160 PNGs and GIFs without the credit.

Full per-platform numbers are in the meme size cheat sheet, and the GIF walkthrough covers motion, looping and file size.