Calculate your sales price
Markup is applied to cost, not to the final selling price.
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Markup Calculator
Apply a markup percentage to your cost and get the sales price — the number to put on a quote, a shelf label or a listing.
How to calculate markup
Markup is the amount added to cost, expressed as a percentage of that cost.
The formula
- Sales price = Cost × (1 + Markup rate ÷ 100)
- Markup amount = Sales price − Cost
- Markup rate = (Sales price − Cost) ÷ Cost × 100
A cost of 50 with a 25% markup gives a sales price of 62.50, because 50 × 1.25 = 62.50. The markup amount is 12.50.
Markup vs margin
Markup is measured against cost; margin is measured against the selling price. That is why the same sale reports a bigger markup percentage than margin percentage.
Convert a markup to a margin with margin = markup ÷ (100 + markup) × 100. A 25% markup becomes a 20% margin, a 50% markup becomes a 33.3% margin, and a 100% markup becomes a 50% margin.
If you already know the margin the price should carry, use the product pricing calculator instead — it divides by the margin rather than multiplying the cost.
What markup does not cover
Markup is calculated on the cost you enter. Payment fees, shipping, marketplace commission and tax are only reflected if you include them in that cost, so a price built on product cost alone can still leave less profit than expected.
Questions
What is the difference between markup and margin?
Markup divides profit by cost; margin divides profit by selling price. A 25% markup on a cost of 80 produces a price of 100 and a 20% margin.
Can I use any currency?
Yes. Cost and the resulting sales price use the same currency you typed, and no conversion is applied.